Pros and Cons of Watching Television

Many of us love watching TV especially during our free time and if we don’t have anything to do. We like watching TV while eating our favorite snacks or hanging around in a friend’s place. Either way we are entertained when we watch TV. There are many different programs we can watch on TV depending on our mood and our personality. Some love watching comedy and talk shows while others particularly kids and those who are young at heart love watching cartoons on Cartoon Network or Disney channel.

But then, watching TV has its advantages and disadvantages. Experts say that too much watching of TV especially among children is not good for the health and the mind. TV can be entertaining and informative yet at times it can be damaging and harmful.

Below are the Pros and Cons of watching TV.

Pros:

1.) Entertainment and Laughter

We are entertained by shows we love to watch. We laugh at things we find funny and comical in the TV program we are watching. We also love to dance or sing along with celebrities we see on TV and some of us even copy their dance moves and singing styles.

2.) Information and How-To

We learn a lot of information about places and people that we usually don’t learn on magazines, books and newspapers. There are travel shows that show us beautiful places in the world and inform us the culture of different countries which can be a great help especially if we are planning to travel. We also easily learn how to cook new recipes by watching cooking shows and we can learn doing some other stuff through programs that show step-by-step procedures of performing a particular work, exercise or other interesting stuff.

3.) Improve Memory and Easy Learning

We usually take note of the time schedule for our favorite programs especially if it is only shown once or twice a week. We tend to store and recall the things that recently happened in our favorite show before the next episode will be shown on TV. This will help enhance our memory which we can apply on our daily life. For children, it is easier to learn math, science, alphabet and other subject matters if someone can show them how to do it like counting, identifying objects and a lot more. Educational TV shows are available for children to watch and learn.

4.) Bonding With Family and Friends

Watching TV is a great way to bond with family and friends especially on weekends. You can laugh and discuss things that you see on TV. That can be really fun.

5.) Awareness and Alertness

Weather reports and current news on different parts of the worlds can make you aware of what is happening outside your country. You can also be alert when there is an incoming typhoon in your area and that can help you get prepared.

Cons:

1.) Decline in creativity and imagination.

TV shows including commercials have tendency to share their creative works on us and impart their ideas and opinions on us which is not favorable and can lead to a decline in our creativity and imagination since we can not think on our own since creative stuff are readily available and shared to us.

2.) Health problems

We usually eat junk foods or any of our favorite snacks while watching TV. This is not good for our health because we tend to eat a lot while we are sitting down facing the television. This can lead to obesity since we don’t move a lot when we watch TV. This can also lead to other serious ailments caused by eating a lot and moving less.

3.) Makes people lazy

Most of us get hooked when watching programs of our favorite TV channel. We sometimes even forget to do our work or other important things because we got engaged in the show we are watching. Some people forget to do their household chores because they would rather watch TV than work.

4.) Some shows don’t teach good values.

There are TV programs that do not teach good values particularly to children. Instead of teaching them good deeds they even imitate, re-enact or spoof important things happening around us which is not good for children to watch.

To sum up, in watching TV you should choose and monitor the TV programs that you and your children should watch. Choose programs that can help you learn and grow as a person. You should also limit the time your children spend in watching TV. The maximum number of hours small kids should watch TV is 3 hours while for teenagers you should make sure they watch good shows only when they are done with homework and projects.

Thinking Like An Online Entrepreneur – E-Commerce Tips

So much has been written about entrepreneurial thinking that I won’t try to distil it here. However, there are certain behaviours I have noted about how some web owners approach the development and running of their e-commerce websites which deserve a little discussion.

Let me start with the most important, influencing factor to any web owner’s success: belief.

Belief

Starting your online entrepreneurial activity with the right mindset and beliefs is like winning the match before you’ve stepped out onto the court. It’s what separates the really successful businesses from the average ones.

Ask any sportsperson or sports psychologist and they’ll tell you that your beliefs profoundly affect your performance.

What we believe is possible in our online entrepreneurial life is the limiting factor in our success.

Let’s take an example. Lots of people wish they were millionaires, but of those who want to become millionaires, very few actually believe they will be millionaires. Those that do, however, stand a far greater chance of becoming what they believe. Why? Because at a conscious and subconscious level they are doing everything they can to pursue that one objective. Now I’m not suggesting that being a millionaire should be your life’s goal; I’m just using it as an example. The point is that your underlying beliefs in what you are capable of fundamentally affect the actions you take and the choices you make.

All this may seem more like some New Age incantation rather than hard-edged business-speak, but there is good reason I mention it. Owning and running an e-commerce website is not for the faint-hearted. It is complex and demanding and don’t let anybody tell you otherwise. Be prepared for long hours, headaches and hard work, but also be prepared for more customers, a growing bank account and a sense of achievement. Your belief that you are doing the right thing is what will see you through and keep you on course for success.

Owning an e-commerce website can be a wild ride but how you handle it is totally dictated by your mindset and your beliefs. For example, many e-commerce websites fail because their owners give up – they lose confidence, interest and commitment, especially in the early days of their website’s life. It’s easy to give up if you’re struggling or faced with outright failure. However, those who believe they will succeed don’t see failure as a setback but as a learning experience – they have the right mindset and they will do well because of it.

I’m telling you this because you know that success isn’t a set of purely mechanical step-by-step processes. (If it were, we’d all be millionaires.) Success comes from your mindset: what you believe you can achieve and the expectations you set yourself. This mindset is as important as knowing how to Search Engine optimize your e-commerce website or write compelling sales copy.

The Psychology of Advertising and Marketing

When we talk about the Psychology Of Advertising, perception is paramount. Your advertisements are all about perception so you must make the most of each and every advertisement. You need to know what works and what does not so do you waste your time and money on bad copy. A series of experiments were carried out to determine whether white or black type made the more attractive display advertisements. Over 500 people were used in the experiment. The background for the white type was gray in some cases, but in most cases it was black. The results show that the ordinary reader is more likely to notice display type which is black than a display type of the same sort which is white.

Another series of laboratory experiments was made on the same subject. Particularly prepared pages were shown for one-seventh of a second. On part of the sheets black letters on white background and white letters on black background were shown. In other cases one half of the sheet had a black background, with words in white type, and the other half of the sheet had a white background with words in black type. Scores of cards were constructed in which all the possible combinations of white and black were made and shown to a number of persons for such a short space of time that no one could perceive all there was on any sheet. Under these circumstances the subjects saw what first attracted their attention and what was the easiest to perceive. The final results showed that the black letters on a white background were seen oftener than the white type on a black background. This proves true with other colors too. A dark font color on a light background is noted more often than a light font color on a dark background. Use the right combination unless you are seeking a specific "feel" for your advertisement.

It seems quite certain that, other things being equal, those advertisements will be the most often read which are printed in type which is the most easily read. The difference in the appearance of the type in many cases may be so small that even persons experienced in the choosing of type may not be able to tell which one is the more legitimate, and yet the difference in their values ​​may be great enough to make It a matter of importance to the advertiser as to which type he should use.

If the matter of the proper use of type is of importance to the advertiser, it is even more important that he should make a wise use of graphics.

The graphic is frequently used merely as a means of attracting attention, and its function as a symbolic illustration is disregarded. In a few cases this may be wise and even necessary, but when we consider the value of an graphic as a symbol, we are surprised that graphics are not used more extensively as well as more judiciously. The first form of writing was picture writing, and the most simple and direct form of graphic representation is through the picture and not through the printed word. At a single glance we can usually read about four words; That is to, say, the width of perception for printed words is about four. At a single glance at an illustration we can see as much as could be told in a whole page of printed matter. The width of perception for illustrations is very much more extensive than it is for printed forms of expression.

The illustration may perform either one or both of two functions. It may be a picture picture used to attract attention or it may be an "illustration" and a real aid to perception by assisting the text to tell the story which is to be presented. In the first case it would have been called an irrelevant painting; In the second case it is relevant. There have been several investigations carried on to determine the relative attention value of relevant and unlawful illustrations. Although the results so far, reached are not so decisive as may be desired, yet it looks certain that the attention value of relevant illustrations is greater than had been supposedly and that the irrelevant "picture" is frequently not so potent in attracting attention as a Relevant illustration would be. Under these circumstances it seems that, in general, the illustration in an advertisement should have the double function of attracting attention and assisting perception. Which one of these functions is the more important might be a profitable question for discussion, but when these two functions can be united in the same illustration, its value is enhanced twofold. Irrelevant illustrations are produced purely because they are expected to attract attention, when in reality they may attract the attention of no one except the person who designed them and of the unfortunate man who has to pay for them. There are many illustrations produced and inserted in advertisements because they are supposed to assist the perception. They are supposed to tell the story of the goods advertised and to be a form of argumentation. The designer of the illustration and one familiar with the goods knows what the picture stands for, and so for him it is a symbol of the goods and tells the story of the special advantages of the goods. To one unacquainted with the illustration and with the goods advertised, the illustration is no illustration at all. Not only that, but an illustration may distract the viewer from the actual message. Things animated graphics may actually draw the eyes away and the viewer will never get back to the actual message.

The advertiser is so familiar with what he has to offer that he can not appreciate the difficulty the public has in getting a clear and complete perception by means of his advertisements of the goods advertised. It is almost impossible to err on the side of clearness. A sketchy illustration may appear artistic to the designer, but there is danger that it will be taken as meaningless scrawls by the viewer, and so it will not receive a second thought from them. The text and the illustration should, first of all, be clear and should in every way possible assist the mind of the possible customer in forming a correct idea of ​​the goods being exploited. This is what the Psychology of Advertising is all about; Getting the viewer to remember your product and purchasing it.

Porter’s Five Forces Model And Internet Competition

According to Porter’s Five Forces Model, in my opinion, competition has increased overall as a result of the internet and e-Commerce. The internet and IT has made it possible to both focus on the top and bottom lines and market share is expanded and costs are cut. Many products and services exist just online, major companies have gone online to successfully augment the brick and mortar corporations, and the playing field is all the way to edges of cyberspace, wherever that is. We will further evaluate this stepping through all five forces.

Buyer power is higher when buyers have more choices. Businesses are forced to add value to their products and services to get loyalty. Many loyalty programs include excellent services that customers demand on-line. Customers want to solve their problems and many times they are more successful on-line than on-phone. Also, we see internet savvy businesses springing up offering more valuable goods and services at lower costs. Now with the advent of eBay, many people are assuming roles as drop shippers. Individuals can have a thriving business selling goods of larger companies without having to carry inventory.

Supplier power is higher when buyers have fewer choices from whom to buy. As mentioned earlier, drop shipping has increased the amount of suppliers available. All an individual has to do is form and agreement to sell products for the company. The company takes care of all the logistics. The same is true of associates programs that Amazon.com and Google.com offer. Associates allow a webmaster to earn money by recommending products from others. This increases supplier offerings.

Threat of substitute products or services is high when there are many product alternatives. This is different than having many suppliers. Examples of alternatives are exchanging brand names, substituting credit card capabilities, and looking at better values from cheaper sources. The internet allows this with the “global economy”. I can substitute my product by purchasing from companies overseas where labor, services and products are cheaper, but of comparable quality.

Threat of new entrants is high when it is easy for new competition to enter the market. Well, what have we been talking about? Now, small operations can open shop with less than $10.00 per month and make a lot of money. As inventive as people are, there are always opportunities to do improve a product or service or just create and sell something new. Recently, many new entrants have made even more money authoring Ebooks that tell others how to do what they did. Rivalry among competitors is high when competition is more intense within industries.

On-line book stores and catalog companies are an excellent example. Amazon.com and Barnesandnoble.com are very competitive. However, there are many also smaller niche affiliate bookstores that when combined take a great deal of market share. They offer even more competition. However, both major bookstores have used IT to create value for their customers. These values include associates programs, ease of payment and shipping and many, many others.

The internet offers avenues of competition to existing companies and opportunities for start ups. Now businesses can enter the market on-line with few barriers to entry. Porter’s Five Forces Model can help demonstrate the attractiveness of starting your on-line business. A business person should use the model to identify competition, make a plan, and implement the process.